The down jacket that climbed to the Mount Everest
In 1998, members of the Chinese mountaineering team climbed to the summit of Mount Everest. The clothes they wore were down jackets of Bosideng, a Chinese clothing brand. Over the past 22 years, following the human footprints, Bosideng down jackets have climbed Mount Everest time and time again, step to the North Pole and South Pole, and been into the ice and snow events of the Olympic Games. Today, “Bosideng” has almost become synonymous with "down jacket" in China.
Bosideng's "climbing spirit" is reflected in the development of down jackets.
On the one hand, Bosideng focuses on the research and perfection of down jackets. The reason why its products can be well sold in 72 countries is closely related to the high quality and practicality of Bosideng down jackets. Whether its high velvet content, high bulkiness, anti-drilling velvet sewing technology, or the cooperation and participation of multi-national design teams, Bosideng has achieved every detail in a superb state.
On the other hand, Bosideng is also brave to innovate and constantly challenge itself. In recent years, Bosideng has made great efforts in promoting the fashion of down jacket design. Fortunately, the effort was paid off, and Bosideng made brilliant achievements. In 2018, Bosideng was invited to participate in New York Fashion Week; in 2019, Bosideng became the only Chinese down jacket brand to enter Milan Fashion Week. It can be said that Bosideng is constantly creating popular down jackets that integrate professionalism, practicality and fashion. Recently, Bosideng even cooperated with NASA to create a futuristic down jacket to commemorate the 50th anniversary of the first landing on the moon, and to carry out new innovations in terms of appearance and fabrics.
The "climbing spirit" is also manifested in social responsibility. At the beginning of 2020, during the outbreak of the COVID-19 epidemic, Bosideng donated 150,000 high-quality down jackets with a total value of 300 million to the front-line workers in major provinces and cities across the country, including Wuhan, Hubei, where the epidemic is more serious and the temperature is lower. The strong humanistic spirit not only adds warmth to the cold spring, but also ignites the torch of hope in people's hearts. In this cold spring, Bosideng overcame the “mount” together with each member of the society.
“Bosideng is challenging the highest mount in the world” is not just a slogan. It symbolizes that this clothing brand is in its positive youth, and is always climbing actively.